Primary Structures –

a timeless festive collection in a minimalist design

The PRIMARY STRUCTURES collection by Magdalena Mayrock was named after one of the first minimalist art exhibitions in the Jewish Museum in New York in 1966. The design is characterized by clear lines and innovative cuts, which emphasize the advantages of the female body and skilfully play around possible weak points with a modern cut. Architectural fragments keep the balance with flowing silhouettes and give the garments a touch of understatement. The line focuses on the highest level of handicraft by using only high quality materials such as wool and silk. Haute Couture techniques are translated into the world of Prêt-à-Porter fashion. The collection consists of timeless items of clothing that, thanks to their minimalist character and subtle colors, offer a wide range of combination and wearing options. Ideally suited for the demanding office routine or the elegant appearance in the evening.

Make your appointment now

Visit us in our Berlin studio or at one of our sales partners and let us advise you individually. During your appointment you have the opportunity to try on our dresses or to have your dress designed according to your individual ideas together with the designer.






















Your individual piece of clothing from the designer

Have you been dreaming of a trouser suit or blazer that doesn’t compromise on fit for a long time? Or a flowing evening dress made from the best silk fabrics? Then our custom design service is just right for you.

At an individual appointment in our Berlin studio, we will discuss your idea of your perfect garment and the special features and details that are particularly important to you.

We incorporate all of this into the design process. When it comes to design and material selection, we not only take into account your figure and type, but also the occasion for which you want to wear your new item of clothing, your budget, the season and the environment.

After the order has been placed, the first try-on takes place in a test fabric according to your measurements, in which we can adjust the fit and include change requests. Your original model will then be manufactured and can finally be tried on.

A consultation appointment usually lasts 60 minutes and costs 50€ including VAT. Should you require a draft, we will charge additional 50€. The amount will be deducted from your dress when you place the order.

If you just want to take a look, you can also book a free appointment of 30 minutes.